The British Airways London Eye is the world's tallest observation wheel at 135m high. Located on the banks of the River Thames it offers unrivalled views over London. Since opening at the turn of the century, the London Eye has become an iconic landmark, with a status that can be compared to Tower Bridge, Big Ben, Eros and the Tower of London. A source of pride for the whole country as well as the capital, the London Eye is the most distinctive addition this century to the world's greatest city, loved by Britons and tourists alike.
