The company is aimed at the promotion of cycle touring in China. Why bicycle in China? With the world's largest population and largest cycling population, cycling in China is a unparalleled treat to those of us who grew up strapped into the seat of a car. We consider the bicycle the perfect means of transportation since it allows the body to keep pace with the mind.

We are here to help you plan a wonderful cycle tour in China. At M08944, we believe small groups enhance the experience. Custom and Private tours are all we do. We offer only custom private tours of small groups. This allows more spontaneity for stopping a interesting villages, or taking photos without having to be concerned about "keeping up with the group." This is because bicycle touring is very individualistic, and riding at your own pace and style will greatly enhance your experience in China.

Beginners are welcome. For the uninitiated, we offer private introductory cycling tours that will teach you what you need to know to successfully tour in China, or anywhere else you may be interested in going. We will teach you the proper cycling techniques, adjust your bike so it best fits you and coach you on pacing yourself. Also we will teach you the basics of survival Chinese so that you can interact with the locals on your own.

Show and Go Options - No bike? No problem! Getting a bike in China is easy. Diamondback mountain bikes with Shimano components are readily available at reasonable costs to either rent or purchase. We can advise on the selection of panniers and other equipment or provide it for you. Want to experience China from a bicycle, but don't feel up to pedaling all day? Perhaps an electric bicycle would be right for you. Electric bikes are readily available and can travel up to 80 kilometers on a single charge. Just let us know your needs.

Experienced Touring Cyclists - Full Tour or Short "Introduction". Rides Get a tour designed to meet your abilities and interests be it fast-paced or slow-but-sure. We can show you the best parts of China at your pace and your convenience. We can also provide "Introduction Rides" that give you a "soft" landing at the beginning of doing a longer ride. This consists of having a guide ride with you for a week or so to show you how to deal with touring in China. Included are short language lessons, tips on safety, security and hygiene, and how to find a hotel.

How does this work? Our method of operation is to run only private or custom tours with only small numbers of people (usually less than five but no more than eight). You may join a tour that has been posted or you provide the dates you would like to go and your requirements of dates, length of time, difficulty and interests (historical, scenery, cultural, etc.) and have M08944 organize a tour especially for you. You can choose from the list of tour options, or if you have a particular area in mind, have a new tour route designed for you.

What is the cost? We strive to give you the best possible trip at a reasonable cost, without large groups. Small groups of eight or less is what we specialize in. The cost of the tour is dependent on an number of factors:
- The number of people on the tour (the more people, the lower the per person cost)
- The location of the tour (some areas are more expensive to travel in than others)
- The amount of alternative transportation (such as airlines) used during the tour.

Prices include the following:
- All hotel accommodations
- Meals eaten as group (private meals, snacks and alcoholic beverages are not included)
- All group transportation costs (buses, boats, and taxis)
- All group entrance fees.

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