M09846 provides high quality outdoor travel and recreation experience in Croatia, promotes low impact rafting, canoeing, kayaking, sea kayaking, bicycling and similar activities with purpose of environment protection, education, development of eco tourism and better quality of life. M09846 operates through a network of local outfitters operating on the best preserved and most interesting river, lake, forest, coast and island areas and is capable of quality outfitting and guiding travelers on raft, canoe, kayak, yacht or bicycle trips.

The company is specialized local outfitter/ tour operator/ travel agency, a pioneer and market leader in this kind of travel services in Croatia. Company's strategy is:
- Specializing in locally not developed adventure travel activities: rafting, canoeing, sea kayaking, bicycling and not competing in those already established – like sailing, diving, skiing
- Developing a network of branches-outfitters in the most attractive areas for those activities: national and nature parks, best preserved rivers and lakes, islands not spoiled by mass tourism
- Focusing on quality service: operating in highest value areas, using best quality equipment and employing highly skilled and motivated guides
- Collaborating with local population and contributing to local communities by fair revenue distribution with purpose of long term partnership
- Developing sales network for one day excursions (organized by M09846 branches) using travel agents and representatives in cities and coastal resorts as sub-agents/ retailers
- Creating multi day trips (packages and itineraries – small boat cruises, bus tours, bike tours, walking tours) between those M09846 branches and using their services
- Marketing and selling multi day trips directly through Internet and through travel agents.

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