1. How long has the business been operating and how did it start?
Originally founded in early 1980s we started rafting on the Hvítá glacier river in South-Iceland and in the late 1990s we started rafting the East and West Jökulsár glacier rivers in North Iceland. We are currently running rafting tours in both locations.
2. What is your company's mission?
M18110 is an Icelandic adventure and activity company with an emphasis on eco tourism and environmentally friendly river trips in the amazing Icelandic nature. The company follows four guidelines: Take nothing but pictures/Kill nothing but time/Leave nothing but footprints/ Make nothing but memories.
3. What does your company specialize in?
Having started life as a rafting tour operator M18110 has come a long way. Today the company also operates under the name M18110 and specializes in and operates rafting, sightseeing, snorkeling, diving, hiking, glacier hiking, ice climbing, caving, trekking, kayaking, super jeep, atv and snowmobile tours.
4. Who is the founder or owner of the company and briefly describe his/her past activities?
Owners are Mr. Torfi G Yngvason and Mr. Jon Heidar Andresson. Together they have spent most of their life either planning other people´s adventures or putting everything they have in creating their own. True world travelers and adventure fanatics both found their future in doing something they both lived for, creating adventures. Be it their own adventures or their customers their priority is to create unforgettable memories for everyone involved.
5. What is your most popular travel package and why?
Being the largest adventure tour operator in Iceland and offering what probably comes close to be the largest selection of adventure tours in the world it is hard to pick just one tour. Everyone can be sure to find something of interest. If not, then the owners are happy to hear your ideas and who knows, your idea might become the next best-seller.
6. What is the best compliment you received from a client?
Of the hundreds of comments we get each year it is impossible to choose a single one. We value all comments equally, positive and negative. Positive comments make us happy and put a smile on our guides faces. Negative comments make us work that much harder in improving our services.