It was a dream come true for the young professionals teaming up together for the new venture with business at heart. The journey began back in November of 1994, with its principal office at Olaya Main Road in Riyadh. A bold move in those early days by the team quickly gained a strong foothold in the Saudi Outbound market and the driving forces in this process were management's incessant vision to predict the travel trends of the region.
By the end of 1997, we had expanded on the international scene and recognized as a reputable and established overseas wholesale tour operator with the ability to concentrate on developing several potential destinations. Today, we have grown into a global travel network employing professionals throughout the region having started the journey with only 2 staff.