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M21685 was co-founded by Cathleen Johnson and Michael Halle, both 30+year veterans of the tourism industry. Cathleen was the founder and head of the travel division for Edelman, the world's largest public relations firm. She represented countries including Mexico, Brazil, Peru, the U.S. as well as a wide variety of hotels, airlines, tour operators and travel associations. She founded her own consulting firm, Cathleen Johnson Tourism Consultants, LLC prior to founding M21685 in early 2017. Michael Halle is an artist and a lifelong travel researcher and operations manager who spent many years working in Mexico as a consultant to SECTUR, the Mexican tourism authority. He owns 10 GATES Matrix Inc. and is co-founder M21685.